Dr. Sunny Zhang

Founder and President, Z LAB® – The Unconventional Marketing Powerhouse™

Associate Professor, Cameron School of Business, University of St. Thomas

Dr. Sunny Zhang has 20 years of experience in consumer behavior and digital marketing. After consulting and training for local and international entities for over a decade, she founded Z LAB (zlabglobal.com), a full-service global marketing consultancy powered by a diverse network of talents offering research, strategy, and implementation services for forward-looking companies and organizations. She believes in the magic of collective intelligence and mentorship for translating potential into success.

Dr. Zhang received her MS in applied psychology from the Chinese Academy of Sciences and received both her Master of Business and PhD in Marketing from Indiana’s Kelley School of Business. Dr. Zhang taught at Colorado State University in Fort Collins and is currently an associate professor in the Department of Management and Marketing at the University of St. Thomas’ Cameron School of Business in Houston.

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